Publication in the Diário da República: Despacho n.º 6419/2017, de 24-07-2017
7 ECTS; 1º Ano, 2º Semestre, 20,0 T + 20,0 TP , Cód. 92997.
Lecturer
- Jorge Manuel Marques Simões (1)(2)
- Sílvio Manuel Valente da Silva (2)
(1) Lead Professor
(2) Teaching Professor
Prerequisites
Not applicable.
Objectives
- Describe the process of detecting and analyzing business opportunities;
- Define criteria for assessing the potential of a new business and the resources needed to develop and implement it;
- Prepare the necessary financial analysis tools.
- Ensure access to inclusive, quality and equitable education and promote opportunities for lifelong learning for all. (Sustainable Development Goal 4, according to the 2030 Agenda for Sustainable Development, adopted by the United Nations General Assembly in September 2015).
Program
1. Entrepreneurship concepts
2. Entrepreneurial Process
3. Methodologies for the choice of the project
4. Developing a business plan
5. Project financing
6. Creating your company
7. Success/business failure
Evaluation Methodology
A) Presentation and Report of Analysis/Business Ideas for Incubation (30%);
B) Presentation of the Business Plan and Final Project Report (70%).
Students who are not present at the aforementioned presentations will be admitted to the Exam. Students who do not obtain a final grade of 10 (ten) will also be admitted to the Exam. The Exam will consist of the submission of an individual Business Plan.
Bibliography
- Ries, E. (2011). The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. New York: Crown Books.
- Barringer, B. e Ireland, R. (2024). Entrepreneurship: Successfully Launching New Ventures (7th ed.).. Harlow, England: Pearson
- Scott, J. e Deakins,, D. (2024). Entrepreneurship: A Contemporary & Global Approach (2nd ed.). London, England: SAGE
- Snell, S. e Bateman, T. (2007). Management - Hill Leading & Collaborating in a Competitive World. Columbus: McGraw-Hill International Edition
Teaching Method
Students must submit an Opportunity Plan including a diagnosis of the technological and market viability of the business idea and the resources needed to put it into practice - Business Plan.
Software used in class
Not applicable.
