Publication in the Diário da República: Despacho nº 1887/2016 - 05/02/2016
4 ECTS; 2º Ano, 1º Semestre, 60,0 TP + 15,0 OT , Cód. 964028.
Lecturer
- Maria Alexandra Falcão Bento Baptista Vilhena de Carvalho (1)(2)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Not applicable.
Objectives
On completion of the module the students should have a general overview of the consumption process and its influencing variables as well as the impact of marketing on consumer bahaviour.
Program
I - Consumption as an object of sociological study
1.1 - Consumption and its meanings
1.2 - Consumerism and consumerism
II - Theoretical Approaches to the phenomenon of Consumption
2.1 - Mary Douglas and Barry Isherwood
2.2 - Jean Baudrillard
2.3 - Thorstein Veblen
2.4 - Pierre Bourdieu
III - Genesis of Needs and Consumption
3.1 - From necessary to superfluous
3.2 - From pleasure to savings (and vice versa)
IV - Group Influences and Consumption
4.1 - The family
4.2 - Other reference and belonging groups
V - The Consumption process and Learning
5.1 - The consumption process
5.2 - Learning
5.3 - Attitudes and behaviors
5.4 - Environmental variables and the consumer
5.5 - Social classes
5.6 - Personal variables and the consumer (sociodemographic factors)
VI - Social Communication Organizations, Production Equation? Consumption and its Influence on Consumer Behavior
6.1 - The reproduction of production, communication and consumption systems through marketing analysis.
Evaluation Methodology
Continuous assessment: written test(60%) and practical assignment with presentation(40%). Students who satisfy the continuous assessment requirement (minimum mark 9.5/20) will be exempted from exam.
Final assessment: written test(100%).
Bibliography
- Baudrillard, J. (2014). A Sociedade de Consumo. (Vol. 54). Lisboa: Edições 70
- Dubois, B. (1998). Compreender o Consumidor. Lisboa: D. Quixote
- Santos, B. (1994). O Livro dos Consumidores. Lisboa: Bertrand
- Slater, D. (1997). Consumer, Culture and Modernity. Cambridge: Polity Press, UK
Teaching Method
Theoretical classes where the topics of the program are covered, complemented by practical classes where these topics are discussed and where students also present their work.
Software used in class
Not applicable.
