Publication in the Diário da República: Despacho nº 1887/2016 - 05/02/2016
5 ECTS; 2º Ano, 2º Semestre, 60,0 TP + 15,0 OT , Cód. 964024.
Lecturer
- Ana Isabel Gaspar Pacheco (1)(2)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Objectives
On completion of the course, students should demonstrate knowledge, skills and the ability to generate strategic alternatives in companies, as well as critical thinking in relation to analysis, formulation and strategic planning.
Program
1. the origins of strategic thinking
2. schools of strategic thinking
3. strategic analysis
4. business analysis
5. strategy formulation
6. adapting the strategy to specific situations in the sector and the company
7. concept, challenges and changes in information systems
8. management analysis with information and integration into business strategy
9. practical cases
Evaluation Methodology
Two written tests, each weighted at 50 per cent, will be conducted. The minimum pass mark for each test is 6. Should a student achieve a mark of less than 6 in the first written test, they will be automatically admitted to the exam. Similarly, should they achieve a mark of less than 6 in the second written test, they will be automatically admitted to the exam, with a final mark equal to the mark for the second test.
The final mark will be the same as the mark for the second test. Students who achieve a mark of less than 10 in the continuous assessment will be admitted to the exam.
The written test is weighted at 100% and takes place during exam periods.
Bibliography
- Carvalho, J. (2006). Manual de Estratégia, Conceitos Prática e Roteiro. Lisboa: Edições Silabo
- Freire, A. (2020). Estratégia - Criação de Valor Sustentável em Negócios Tradicionais e Digitais . Lisboa: Bertrand
- Mintzberg, H. e Quinn, J. e Ghoshal, S. e Lampel, J. (2014). The Strategy Process; Concepts, Contexts, cases. UK: Pearson Education
- Mintzberg, H. (2003). The Strategy Process. USA: Pearson Education
- Shafritz, J. e Ott, J. e Jang, Y. (2005). Classics of Organization Theory. USA: Wadsworth
- Teixeira, S. (2014). Gestão Estratégica. Lisboa: Escolar Editora
Teaching Method
Theoretical sessions with course content presentation and practical sessions with discussions on current issues and case study analysis. Related literature Review.
Software used in class
