Publication in the Diário da República: Despacho n.º 8644/2020 - 08/09/2020
4 ECTS; 2º Ano, 2º Semestre, 28,0 PL + 28,0 TP , Cód. 911939.
Lecturer
- Ana Isabel Gaspar Pacheco (1)(2)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Objectives
at the end of the course, the student must know the basic concepts of business administration; understand the interconnection between the different areas/functions and recognize the importance of the business plan.
The purpose of this u.c. is to foster the innovative, entrepreneurial and business management spirit of students, providing them with a generic vision of the phenomenon of entrepreneurship and its determinants and conditioning factors, transmitting the main concepts, models and tools that allow them to analyze and participate intelligently in the process of creating and managing new businesses.
As the business plan is an essential instrument in the process of creating and managing new businesses, this subject, after an introduction to the innovation and entrepreneurial process, will focus on transmitting to students the essential components of an effective business plan and the generic skills for analysis and a first approach to its construction.
Therefore, it is intended that students are able to identify and analyze the phenomenon of Entrepreneurship/management, that they possess the main concepts, models and tools that enable them to participate intelligently in the process of creating and managing start-ups and that they acquire a positive predisposition for the aforementioned process.
Program
I. What is an Organization 1. The historical evolution of the theory of Organizations 2. Company? a particular case of Organization 3. The Company versus the Environment 4. The structure of the company 5. Types of Organization II INTRODUCTION TO ENTREPRENEURSHIP 1. Entrepreneurship; general concepts.
2. Entrepreneurship in Portugal and in the world.
III - THE ENTREPRENEUR 1. Definitions of entrepreneur.
2. The decision to undertake.
3. The entrepreneurs history.
4. Differentiate between inventors and entrepreneurs.
5. Generic characteristics of a successful entrepreneur.
IV THE INNOVATION PROCESS AND THE IDENTIFICATION OF OPPORTUNITIES.
1. Opportunities and ideas.
2. Sources of new ideas 3. Trends in the environmental environment and opportunities.
4. Methods of generating new ideas.
5. The business model (The Business Canvas).
V THE BUSINESS PLAN 1. The components of the business plan 2. The presentation of the business plan.
VI STRATEGY ANALYSIS AND FORMULATION 1. Vision and mission.
2. External analysis (general and industry).
3. Internal analysis.
4. SWOT analysis.
5. Generic strategies.
VII - THE NEW COMPANY'S MARKETING PLAN 1. Generic Marketing concepts.
2. Market research.
3. Segmentation.
4. Choosing the target market and positioning.
5. The brand.
6. The marketing mix.
VIII THE LEGAL FORM OF THE NEW COMPANY 1. Physical companies.
2. Societies.
3. The formalities of creating the new company.
IX ECONOMIC AND FINANCIAL ANALYSIS OF THE NEW COMPANY (brief Introduction) 1. The companys activity.
2. Financial statements.
3. Economic and financial analysis indexes.
X - ANALYSIS OF INVESTMENT PROJECTS (brief Introduction) 1 Investment decision rules. (Payback; VAL; TIR)
Evaluation Methodology
Continuous Assessment: Carrying out group work. Students are approved with a grade equal to or higher than 9.5 (nine and a half) points.
Assessment by Exam - Normal Period: Completion of a piece of work. Students are approved with a grade equal to or higher than 9.5 (nine and a half) points.
Assessment by Exam - Resource Period: Completion of a piece of work. Students are approved with a grade equal to or higher than 9.5 (nine and a half) points.
Bibliography
- António, N. e Trigo, V. (1991). Pequenas Empresas Sucessos e Insucessos. Lisboa: Edições Sílabo
- Arnold, J. e Chapman, S. (2000). Introduction to Materials Management. usa: Prentice Hall
- Baranano, A. (2004). Métodos e Técnicas de Investigação em Gestão. Lisboa: Edições Sílabo
- Buckingham, M. (2005). Gestor de Sucesso. (Vol. 1). Lisboa: Biblioteca Exame
- Osterwalder, A. e Pigneur, Y. (2011). Criar Modelos de Negócios . 1,. Alfragide: D. Quixote
- Rua e Melo, O. (2015). Estratégia, competitividade e internacionalização. Porto: Vida Económica
- Silva, E. (2015). Projeto de Investimento - Estudo de um caso. Porto: Vida Económica
- Silva, E. (2018). Relatório económico-financeiro - Análise de casos. Porto: Vida Económica
Teaching Method
Theoretical sessions with presentation of content and more practical sessions with presentation of current topics, discussion of case studies and development of practical work.
Software used in class
