Publication in the Diário da República: Despacho nº 9182/2020 - 25/09/2020
6 ECTS; 3º Ano, 1º Semestre, 60,0 TP + 4,0 OT , Cód. 964426.
Lecturer
- Maria João Bom Mendes dos Santos (1)(2)
(1) Lead Professor
(2) Teaching Professor
Prerequisites
Not applicable.
Objectives
The course unit aims to:
1. Critically analyze Design projects;
2. Develop Graphic Design projects that articulate concept, visual composition, and technical execution, tailored to communication objectives and the target audience.
Program
1. 100 Ideas that changed the world of graphic design:
1.1. The Sachplakat, graphic design in wartime, design as a way of promoting a brand;
2. Examples of exercises.
Evaluation Methodology
Two projects will be completed throughout the semester:
1st Project: 50%;
2nd Project: 50%.
Students with a grade > 9.5 are exempt from the exam.
Students who fail to submit at least one of the projects completed during the attendance period and who miss more than two-thirds of the classes will be excluded from the exam.
The practical work completed during the semester will be considered for the exam. Students must submit any missing work and/or work for which they did not receive a passing grade, introducing improvements suggested by the instructor.
Approval: Final grade equal to or higher than 10 (ten) points, obtained using the arithmetic average indicated above.
Bibliography
- Aicher, O. (1967). Sistemas de signos en la comunicaçión visual. Barcelona: Editorial Gustavo Gili
- Frutiger, A. (2001). En torno de la tipografia. Barcelona: Editorial Gustavo Gili
- Gray, N. (1986). A history of lettering. Oxford: Phaidon Oxford
- Moles, A. (1990). O cartaz. São Paulo: Editora Perspectiva
Teaching Method
1. Lectures making use of datashow.
2. Resolution of practical exercises.
Software used in class
Adobe Illustrator; Adobe Photoshop.
