Publication in the Diário da República: Despacho n.º 4719/2022 de 21/04/2022
4 ECTS; 1º Ano, 2º Semestre, 28,0 PL + 14,0 OT , Cód. 605916.
Lecturer
- Anabela da Cruz Pereira (1)(2)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Not applicable
Objectives
Develop case studies from an analytical and operational point of view. Identify and isolate factors, leading to success and failure within the trade and service sectors.
Develop analytical skills and presentation and public discussion skills.
Program
1. Methodologies
1.1 What is a methodology
1.2 Case study development in trade and services
1.3 Formal rules
2. Case studies
2.1 Case study analysis and discussion
Evaluation Methodology
Frequency evaluation:
one individual work (50%)
one group work (50%)
Exam and appeal examination:
written test (100%)
Special evaluation date:
written test (100%)
Bibliography
- Bickman, L. e Rog Debra, J. (2009). Handbook of Applied Social Researsh Methods. (Vol. 1). USA: Sage Publications, Inc.
Teaching Method
Active methodologies (case discussion, group dynamics, practical activities)
Expositive and interrogative methodologies.
Software used in class
Not applicable
