
Publication in the Diário da República: Aviso nº 11808/2022 - 09/06/2022 + Retificação Despacho n.º 9545/2022 de 03/08/2022
8 ECTS; 2º Ano, 1º Semestre, 14,0 T + 56,0 PL + 14,0 OT , Cód. 612517.
Lecturer
- Sónia Carla Fidalgo Pais (2)
- Eunice Ferreira Ramos Lopes (1)(2)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Not applicable
Objectives
The aim is to enable students to connect the knowledge and tools provided by the various curricular units throughout the course through the completion of an applied project, in which students present evidence of the knowledge acquired. The theoretical components and corresponding practical aspects will be addressed so that each participant learns to solve a specific technical problem. Within the tourism theme and the in-person training profile, theoretical case studies will be analyzed to consolidate the knowledge learned through observation of the solutions found to address the studied problems. The aim is also, through the completion of a project, to foster students' ability to apply research methodologies to tourism in its various problems, translating them into credible proposals with applicability to more practical contexts.
Program
1. Research methodologies applied to tourism
1.1. The concept of methodology and scientific method
1.2. The research methods
1.2.1. qualitative research
1.2.2. quantitative research
1.3. Types of investigation: exploratory, descriptive and explanatory
2. Phases and stages of the investigation process
2.1. The research problem
2.2. the object of study
2.3. Starting questions and goals
2.4. hypotheses
3. Data collection and analysis tools
3.1. The construction and use of instruments
3.1.1. Qualitative techniques
3.1.2. quantitative techniques
3.2. Advantages and Disadvantages of Qualitative Research and Quantitative Research
4. The project in the field of tourism: concept and frameworks.
4.1. The project in a professional higher technical course environment: possibilities and limits
4.1.1. Case studies and literature review: analysis, comments and collaborative debate
Evaluation Methodology
PI Work - Research Project = (100%)
Final PI = (50%)
PI Presentation = (20%)
1. Strategic Analysis and Diagnosis
a) Internal and external analysis tools
b) Identification of opportunities, risks, and sustainable competitive advantages.
2. Implementation and Evaluation (with definition of objectives, goals, and development of an action plan)
Bibliography
- Gabriel do Breviário , A. (2021). Os Três Pilares da Metodologia da Pesquisa Científica. (Vol. 1). São Paulo: Editora Appris
- Kahlmeyer-Mertens, R. (2021). COMO ELABORAR PROJETOS DE PESQUISA: LINGUAGEM E MÉTODO . (Vol. 2). London: FGV Editora
- Lamy , M. (2020). Metodologia da pesquisa Técnicas de investigação, argumentação e redação. (Vol. 1). Portugal: Matrioska Editora
- Toledo, M. (2021). Metodologia de pesquisa científica. São Paulo: Editora Senac
Teaching Method
The subject will be taught with theoretical and practical classes.
The theoretical ones will provide the conceptual and theoretical bases, giving support to the practical contents.
The practices will be carried out with the analysis of case studies.
Software used in class