2 ECTS; 1º Ano, Anual, 12,0 TP , Cód. 20384.
Lecturer
- Anabela da Cruz Pereira (1)(2)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Objectives
Master e-commerce tools and platforms.
Understand the digital sales funnel and omnichannel strategies.
Implement SEO, UX/UI, and security practices in the context of e-commerce.
Program
E-commerce platforms (Shopify, WooCommerce, Magento)
UX and UI applied to the digital shopping experience
Logistics, payment methods, and security in e-commerce
Sales strategies and conversion funnel
SEO and paid media for e-commerce
Marketplace management
Evaluation Methodology
Individual and Group Work (100%)
Bibliography
- Afonso, C. e Alvarez, S. (2024). E-Commerce Como vender online com sucesso. Portugal: Talento
- Costa, P. e Batista, D. (2024). E-Commerce para todos: Construir, crescer e escalar uma loja online de sucesso. Portugal: Pactor, Lidel
Teaching Method
Demonstrative and expository theoretical classes and practical classes with the resolution of practical cases based on PBL.
Software used in class
