Publication in the Diário da República: Despacho n.º 4406/2017 - 22/05/2017
5 ECTS; 1º Ano, 2º Semestre, 30,0 TP , Cód. 929511.
Lecturer
- Vasco Ribeiro dos Santos (1)(2)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Not applicable
Objectives
In the area of skills:
.Encouraging the spirit of observation of international environments, innovation and participation in change
.Stimulate the capacity for teamwork
.Develop analytical faculty of various documents author of texts, press releases, statistics, among others between the habits and methods of study.Encourage the effectiveness of understanding and oral and written communication
.Stimulate critical capacity
In the area of skills:
.Understand the functioning of international markets
.Understand the importance of international organizations
.Identify the activities and performance of international marketing managers
.Develop international management skills of an independent, ethical and socially responsible
.Develop an International Marketing Plan
Program
1. Introduction to Internationalization
2. Models of Internationalization
3. Theories of International Trade.pptx
4. International Target Market
5. International Marketing Strategies
6. International Marketing-mix
7. International Marketing Organization and Control
8. Incoterms, Standardization and Certification of International Trade
9. International Marketing Plan
Evaluation Methodology
ontinuous evaluation:
Theoretical-practical work (T1), with presentation and discussion, mandatory for all group members, weighting 40%; Practical work - case study (T2), 50% weighting.
The final grade is expressed by (T1 + T2), provided that the minimum grade (9,5) has been obtained in each of the evaluation elements. Otherwise, the final rating will be equal to the lowest of T1 or T2 ratings.
Students are approved to the course if the final classification of the two assessment elements, rounded by the units, is greater than or equal to 10 (ten) values.
Normal Season Exam and Improvement and Feature Exam and Improvement:
Written test (100%)
Students are approved to the course if the final grade, rounded to units, is greater than or equal to 10 (ten) values.
Bibliography
- Alon, I. e Jaffe, E. e Prange, C. e Vianelli, D. (2017). Global Marketing. Contemporary Theory. Practice and Cases.. : Routledge
- Gilly, M. e Graham, J. e Cateora, P. e Money, B. e Cateora, G. (2020). International Marketing. New York: McGraw-Hill Higher Education
- Hollensen, S. (2021). Global Marketing . (Vol. 8th ed.). Harlow: Pearson.
- Kenyton, A. e Lowe, R. e Doodle, I. (2022). Marketing Strategy: Analysis, Development and Implementation. (Vol. 19th ed.). Hampshire: Cengage Learning EMEA
- Silva, S. e Meneses, R. e Pinho, J. (2018). Marketing Internacional - Negócios à escala global. Coimbra: ACTUAL
Teaching Method
Case study analysis, practical assignments, theoretical presentation supported by audiovisual resources.
Constructivist method of teaching. Lecturing method. Methodology inspired on participatory action research approach.
Software used in class
Not applicable
