Publication in the Diário da República: Despacho n.º 7822/2020 - 07/08/2020
4 ECTS; 3º Ano, 1º Semestre, 42,0 PL + 14,0 TP + 14,0 OT , Cód. 820735.
Lecturer
- João Pedro Tomaz Simões (1)(2)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Not applicable
Objectives
On completion of the course, students are expected to:
1) understand the dynamics associated with the cultural and creative industries;
2) design tourist packages that contribute to the notoriety of the territory.
Program
1. Introduction to the concept of industry/industries
1.1. Definition of industry
1.2. The role of industries in the global economy
2. Cultural industries
2.1. Definition and characteristics
2.2. Examples of cultural industries (music, cinema, literature)
2.3. Contribution of cultural industries to tourism
3. Creative industries
3.1. Definition and characteristics
3.2. Sectors of the creative industries (design, advertising, new media)
3.3. Relationship with innovation and technology
4. Critical reflection: Are cultural and creative industries distinguishable?
4.1. Theoretical and practical differences
4.2. Overlapping areas between cultural and creative industries
5. International perspective: culture, creativity, and tourism
5.1. Global analysis of the creative industries
5.2. Examples of creative tourism destinations
5.3. Economic impact of cultural and creative tourism
6. Examples of creative industries at an international level
6.1. Case studies: music festivals and cultural events
6.2. UNESCO Creative Cities
6.3. Integration of creativity in global tourism destinations
7. Importance of creative industries at national, regional, and local levels
7.1. Regional and national economic development
7.2. Urban regeneration and promotion of social cohesion
7.3. Creation of creative hubs and community revitalisation
8. Cultural and creative components in tourism development
8.1. Integration of art, music, and culture in tourism
8.2. Importance of authenticity in the tourist experience
8.3. Strategies for promoting culture in tourism
9. Case studies and demonstration of tourism development through creative industries
9.1. Tourist regions revitalised by creative industries
9.2. Event-based cultural tourism
9.3. Application of new media in creative tourism
10. Smart territories and creative industries
10.1. Concept of smart territories
10.2. Integration of technology and creativity in tourism
10.3. Examples of smart territories in creative tourism
11. National and international case studies on smart territories
11.1. Examples of smart territories in Portugal
11.2. Successful international examples
11.3. Impact of technology on tourism development
12. Tourism activities and the creative vision in integrated cultural programming
12.1. Cultural programming and creative events
12.2. Integration of festivals into tourism planning
12.3. Impact of cultural events on tourism attractiveness
13. Music and wine tourism: festivals and cultural events linked to creative industries
13.1. Creative wine tourism: integration of wineries and music
13.2. Music festivals in wine regions
13.3. Tourist attraction through the combination of culture and wine
14. Travel motivated by the cultural and creative industries
14.1. Cultural tourism driven by music and the arts
14.2. Travel linked to festivals and creative events
14.3. Emerging trends in creative tourism
15. Market trends in cultural and creative industries
15.1. Digitalisation and the future of creative industries
15.2. Sustainability and innovative practices
15.3. New forms of cultural consumption in tourism
16. Critical reflection on current and future trends (essays, case studies)
16.1. Reflection on emerging trends in creative industries
16.2. Current case studies showing the impact of new trends
16.3. Discussion on the future of creative and cultural tourism
Evaluation Methodology
The assessment will be continuous and based on three main components. Active participation (AP), weighted at 20%, will be evaluated through contributions in lessons and seminars, and the ability to link theory with practice. The works developed during lessons (WS), weighted at 30%, will assess the students' research abilities and the completion of tasks assigned throughout the course. The field investigation (FI) and portfolio (PF), weighted at 50%, will involve conducting a practical project, which must be compiled and presented in portfolio format, showcasing the application of acquired knowledge.
Students with special status (working student, high-performance athlete, among others) may opt to be assessed through a written exam.
The formula for the final grade (FG) will be as follows: FG = (AP x 20%) + (WS x 30%) + (FI + PF x 50%).
Bibliography
- AA., V. (2022). Avaliação do impacto da covid-19 nas indústrias culturais e criativas. UNESCO: UNESCO Publishing,
- Florida, R. (2002). The rise of the creative class: and how it's transforming work, leisure, community and everyday life. New York: Basic Books
- Innerhofer, E. e Pechlaner, H. e Borin, E. (2017). Entrepreneurship in Culture and Creative Industries: Perspectives from Companies and Regions. Oxford: Springer
- Lelo, K. (2019). From the Subsidized Muse to Creative Industries: Convergences and Compromises. Roma: Roma TrE-Press
Teaching Method
Lectures, Ppractical simulation project classes and field trips.
Software used in class
