Publication in the Diário da República: Despacho nº 3393/2016 - 04/03/2016
5 ECTS; 3º Ano, 1º Semestre, 60,0 TP , Cód. 9152328.
Lecturer
- Maria de Fátima Rodrigues Pedro (1)
- Vasco Ribeiro dos Santos (2)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Not applicable
Objectives
At the end of this course, the student should be able to:
1.Explain the principles of communication
2.Understand business communication (internal, institutional and commercial)
3.Know how to make a company's communication plan
4.Understand and apply internal communication
5.Apply internal marketing
Program
1. Introduction to the communication process
2. Communication process: characteristics and barriers
3. Marketing communication management
4. How marketing communication works
5. Theories of communication
6. Internal communication
7. Internal marketing
Evaluation Methodology
Continuous assessment:
The continuous assessment consists of two works, T1 and T2, with a weighting of 40% and 60% respectively.
The Final Classification is expressed by (CF=0.40T1+0.60T2).
Students pass the curricular unit with a final classification of the two valence components, in parallel to the units, for greater than or equal to 10 (ten) points.
Non-continuous assessment:
Non-continuous valence is provided by a written test (100%), carried out without any element of consultation.
Students pass the subject with a final classification, parallel to the units, for greater than or equal to 10 (ten) points.
Bibliography
- Calder, B. e Tybout, A. (2015). Marketing. São Paulo, Brasil: Saraiva
- Castro , J. (2007). Comunicação de Marketing. (Vol. ). Lisboa: Edições Sílabo
- Kotler, P. e Hermawan, K. e Setiawan, I. (2017). Marketing 4.0 Do tradicional ao digital. Brasil: Editora Sextante
- Monteiro, A. e , E. (2012). Fundamentos de Comunicação. Lisboa: Edições Sílabo
- Rego, A. (2016). Comunicação Pessoal e Organizacional, Teoria e Prática. Lisboa: Edições Sílabo
- Rego, A. (2016). Comunicação Pessoal e Organizacional, Teoria e Prática. Lisboa: Edições Sílabo
- Rodrigues, J. e Dionísio, P. e Levy, J. e Lendrevi, J. e , . (2015). Mercator XXI: teoria e prática do marketing. Lisboa, Portugal: Dom Quixote
Teaching Method
Lectures supported by audiovisual resources, role-playing and simulation.
Software used in class
Not applicable
