Publication in the Diário da República: Despacho nº 3393/2016 - 04/03/2016
4 ECTS; 3º Ano, 1º Semestre, 60,0 TP , Cód. 9152325.
Lecturer
- António Anacleto Viegas Ferreira (1)(2)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
No prerequisites are required, but basic knowledge of management and economics is recommended.
Objectives
On completion of the course, students should demonstrate knowledge, skills and the ability to generate strategic alternatives in companies, as well as critical thinking in relation to analysis, formulation and strategic planning.
Program
1. the origins of strategic thinking
2. schools of strategic thinking
3. strategic analysis
4. business analysis
5. strategy formulation
6. adapting strategy to specific industry and company situations
7. concept, challenges and changes in information systems
8. management analysis, with information and integration into business strategy
9. practical cases
Evaluation Methodology
1) Continuous assessment:
- 1written test: 50% (minimum mark of 8);
- Practical assignment with presentation: 50%;
2) Non-continuous assessment:
- Written test: 100%;
Bibliography
- Carvalho, J. (2006). Manual de Estratégia, Conceitos Prática e Roteiro. Lisboa: Edições Silabo
- Lampel, J. e Ghoshal, S. e Quinn, J. e Mintzberg, H. (2014). The Strategy Process; Concepts, Contexts, cases. UK: Pearson Education
- Mintzberg, H. (2003). The Strategy Process. USA: Pearson Education
- Santos, J. (1992). A Gestão de Grupos Empresariais. Porto: Asa
- Shafritz, J. e Ott, J. e Jang, Y. (2011). Classics of Organization Theory. USA: Wadsworth
Teaching Method
The current topics and case studies will be discussed in accordance with the programme taught.
A review of pertinent literature on the subjects under discussion.
Audiovisual support equipment (data-show, PowerPoint).
Software used in class
Power- Point
