Publication in the Diário da República: Despacho nº 9182/2020 - 25/09/2020
4.5 ECTS; 3º Ano, 2º Semestre, 30,0 TP + 3,0 O , Cód. 964454.
Lecturer
- António Anacleto Viegas Ferreira (1)(2)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Not applicable.
Objectives
1. To understand the origins of strategic thinking;
2. To study some schools of strategic thought;
3. To analyze the strategic alternatives of companies, taking into account the specificity of each organization and the characteristics of the industries and clusters in which they operate;
4. To identify the best strategies for the company;
5. To develop critical reflection regarding the analysis, formulation, and strategic planning;
6. To know how to handle information, its systems, and forms of application in a company's strategy;
7. To develop management analysis skills, with information and its integration into the company's strategy.
Program
1. Origins of Strategic Thinking
1.1. The military contribution;
1.2. The contribution of systems theory;
1.3. The contribution of economic theory;
1.4. The contribution of mathematics.
2. Schools of Strategic Thinking
2.1. Planning School;
2.2. Entrepreneurial School;
2.3. Power School;
2.4. Resource School.
3. Strategic Analysis
3.1. Strategic thinking and planning;
3.2. Analysis of the company's environment;
3.2.1. The LCAG Model;
3.2.2. Porter's Model;
3.2.3. Strategic Groups.
4. Company Analysis
4.1. Company's means and resources;
4.2. SWOT analysis;
4.3. Value chain.
5. Strategy Formulation
5.1. Business Definition;
5.2. The five basic competitive strategies.
6. Adapting the strategy to specific sector and company situations.
7. Concept, challenges and changes in information systems.
8. Management analysis, with information and its integration into company strategy.
9. Practical cases
Evaluation Methodology
1) Continuous Assessment:
- Written exam: 50% (minimum grade of 8);
- Practical work with presentation: 50%;
2) Non-continuous Assessment:
- Written exam: 100%;
Bibliography
- Buckingham, M. (2005). Gestor de Sucesso. (Vol. 1). Lisboa: Biblioteca Exame
- Carvalho, J. (2006). Manual de Estratégia, Conceitos Prática e Roteiro. Lisboa: Edições Silabo.
- Freire, A. (2020). Estratégia - Criação de Valor Sustentável em Negócios Tradicionais e Digitais. Lisboa: Bertrand Editora
- Grant, R. (2013). Comtemporary Strategic Analysis. UK: Wiley
- Neves, J. (2011). Avaliação e Gestão da Performance Estratégica da Empresa . Alfragide: Texto Editores
- Sanders, W. e Carpenter, M. (2009). Strategic Management A Dynamic Perspective. England: Pearson Prentice Hall
- Sousa, A. (1998). Introdução à Gestão: Uma Abordagem Sistémica. . (Vol. 1). Lisboa: Editorial Verbo
- Teixeira, S. (2020). Gestão estratégica. Lisboa: Escolar Edtora
Teaching Method
Theoretical and practical classes in which the basic subject matter is presented and discussed, with case studies presented to support the theoretical material. Strategic plans will be developed and monitored throughout the classes.
Software used in class
Not applicable.
