Design e Tecnologia das Artes Gráficas

Psychology of Visual Perception

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Publication in the Diário da República: Despacho nº 9182/2020 - 25/09/2020

5.5 ECTS; 1º Ano, 1º Semestre, 45,0 T + 15,0 TP + 4,0 O , Cód. 96443.

Lecturer
- Isabel Maria da Cruz Ferreira (1)(2)

(1) Docente Responsável
(2) Docente que lecciona

Prerequisites
Not applicable.

Objectives
-Describe the functioning of visual system.
-Provide knowledge of perception organization.
-Identify colour characteristics in psychological and psycho-sociological terms
-Promote ability to represent the basic principles of good shape.
-Promote ref

Program
1. Conceptual delimitation of the course unit
2. Perception and knowledge (visual memory and visual thought)
3. Neurophysiology of sight
4. The Gestalt theory and the fundamental laws of perceptive grouping
5. Subjective outlines and visual illusions
6. Shadows
7. Colour and colour combinations (contrast and analogy) main characteristics
8. Colour and legibility
9. Colour expression (psychological and psycho-sociological meaning)

Evaluation Methodology
1. A written exam at the end of the semester for admission or exemption from the final exam.
2. Written assessment at the established examination times.
3. Specific conditions: if in any of the written tests the classification is greater than or equal to 16 (sixteen) marks, the student is admitted to an oral test (of equal weight to the written test) and the final mark is the average of the tests. If the student does not attend, a mark of 15 (fifteen) will be awarded.

Bibliography
- ARNHEIM, R. (1998). Arte e percepção visual. São Paulo: Pioneira
- GLEITMAN, H. (2014). Psicologia. Lisboa: Fundação Calouste Gulbenkian.
- HELLER, E. (2017). A Psicologia das Cores. Como as cores afetam a emoção e a razão. São Paulo: Editorial Gustavo Gili.
- ITTEN, J. (2018). Art de la couleur. Paris: Dessain e Tolra.
- MONTCHAUD, R. (2014). La couleur et ses accords. Paris: Fleurus Idées.

Teaching Method
Lectures using datashow.
Theoretical-practical classes including experiments, problem solving, case study and literature review.

Software used in class
Not applicable.

 

 

 


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