Publication in the Diário da República: Despacho nº 9182/2020 - 25/09/2020
6 ECTS; 1º Ano, 2º Semestre, 60,0 TP + 4,0 OT , Cód. 964411.
Lecturer
- Vitor Dinis Carita de Jesus (1)(2)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Not applicable
Objectives
1. Mastering basic visual syntax
2. Acquiring comprehensive graphic visual literacy
3. Choosing, prioritizing, and manipulating typographic elements in a graphic design project
4. Knowing how to design logos
5. Knowing how to combine image and text
6. Developing institutional identity projects
Program
1 Introduction to graphic design: syntax and visual literacy
1.1. Legibility and readability
1.2. Letter, word, phrase, text
1.3. Line spacing, tracking and kerning
2 Typography
2.1. Letter anatomy
2.2. Fonts and their families
3 Graphic composition
3.1. Design principles in graphic composition
3.1.1. Proximity
3.1.2. Contrast
3.1.3. Repetition
3.1.4. Alignment
3.2. Layout grid
3.2.1. Text and image
4 Compositional elements in design
4.1. Shape
4.2. Line
4.3. Outline and fill
4.4. Shape and background
4.5. Texture
4.6. Color
5 Visual identity
5.1. Logo
5.2. Corporate identity
5.3. Graphic Standards Manual
Evaluation Methodology
Continuous assessment with mandatory presence based on practical exercises requested throughout the semester. The final classification results from the weighting of the assessment of practical work and attendance, which will be valued at 5%. Failure to deliver the work within the deadline stipulated by the teacher will have a penalty of 10% per exercise/project.
The student waives the exam with a minimum score of 10 points.
Students who have attended more than 2/3 of the classes and who have completed at least one of the proposed projects at the time of attendance are admitted to the examination. The exam will consist at all proposed practical work proposals submitted during the frequency, which results in the final grade according an arithmetic average.
Bibliography
- Adams, S. (2019). The Designer's Dictionary of Type. New York: Abrams - The Art of Books
- Caldwell, C. e Zappaterra, Y. (2014). Editorial Design - Digital and printing. Londres: Laurence King Publishing Ltd
- Hyndman, S. (2016). Why Fonts Matter. London: Virgin Books
- Kane, J. (2012). Manual dos tipos. Barcelona: Editorial Gustavo Gili
- Lupton, E. (2015). Tipos na Tela. Barcelona: Editorial Gustavo Gili
- Lupton, E. (2020). Pensar com tipos. Barcelona: Editorial Gustavo Gili
(2003). Nuevo diseño de revistas. Barcelona: Editorial Gustavo Gili
Teaching Method
1. Expository theoretical-practical classes with mandatory attendance.
2. Practical exercises.
Software used in class
Adobe Indesign; Adobe PhotoShop e Adobe Illustrator.
