Publication in the Diário da República: Despacho n.º 428/2023 de 09/01/2023 + RA-EF/641/2011/AL04 de 22/01/2025
6 ECTS; 3º Ano, 1º Semestre, 42,0 TP + 2,0 OT , Cód. 8297128.
Lecturer
- Andreia Maria Alves de Almeida (1)(2)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Objectives
Program
Evaluation Methodology
Bibliography
- Barqueiro , C. e Barqueiro , C. (2007). O Livro de Ouro das Relações Públicas. (Vol. 1). (pp. 5-240). Lisboa: Porto Editora. Lisboa
- McLuhan, M. (1964). Understanding Media: The Extensions of Man . (Vol. n/a). (pp. 1-384). New York, NY : McGraw-Hill
- Solis , B. (2011). Engage: The Complete Guide for Brands and Business to Build, Cultivate, and Measure Success in the New Web. (Vol. n/a). (pp. 1-288). Wiley : Wiley
- Users of the world, unite! The challenges and opportunities of Social Media .(2010, 0 de ---). Business Horizons,
Teaching Method
Software used in class
