Publication in the Diário da República: Despacho nº 11933/2021 - 02/12/2021
20 ECTS; 3º Ano, 2º Semestre, 60,0 E + 3,0 OT , Cód. 9054721.
Lecturer
- Hália Filipa da Costa Santos (1)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Objectives
The student must participate in all professional activities in the field of Business Communication, integrating into the teams and departments of partner companies. The student must, therefore, generate value for the organization in which they are part of throughout the curricular internship, responding to the challenges posed by their professional advisor. By achieving these objectives, at the end of the internship the student must be able to enter the job market.
Program
The student intern will be able to perform specific functions in any of the areas covered by Business Communication, such as: Press Office, Digital Marketing, Public Relations, Event Management, Internal Communication, Crisis Communication, Institutional Communication, Advertising, Marketing and others that may be appropriate.
Evaluation Methodology
Bibliography
(2007). O Livro de Ouro das Relações Públicas. Lisboa: Porto Editora
(2009). Publicidade - Fundamentos, estratégias, processos criativos, planeamento de meios e outras técnicas de comunicação. Lisboa: Gestão Plus
(2019). Marketing Digital de A a Z. Braga: Digital 360
(2021). Marketing 5.0 - Tecnologia para a humanidade.. Lisboa: Actual Editora
Teaching Method
NA
Software used in class
