Publication in the Diário da República: Despacho nº 13772/2014 - 12/11/2014
4 ECTS; 3º Ano, 1º Semestre, 60,0 TP , Cód. 905626.
Lecturer
- António Anacleto Viegas Ferreira (1)(2)
(1) Lead Professor
(2) Teaching Professor
Prerequisites
Not applicable.
Objectives
1. Understand the origins of strategic thinking;
2. Study various schools of strategic thought;
3. Analyze strategic alternatives for companies, taking into account the specific nature of each organization and the characteristics of the industries and clusters in which they operate;
4. Identify the best strategies for a company;
5. Develop critical thinking regarding strategic analysis, formulation, and planning;
6. Learn to manage information, information systems, and their application within a company's strategy;
7. Develop management analysis capabilities, focusing on information and its integration into corporate strategy.
Program
1. Origins of strategic thought
1.1. The military contribution;
1.2. The contribution of systems theory;
1.3. The contribution of economic theory;
1.4. The contribution of mathematics.
2. Schools of strategic thought
2.1. Planning School;
2.2. Entrepreneurial School;
2.3. Power School;
2.4. Resource-Based School.
3. Strategic analysis
3.1. Strategic thinking and planning;
3.2. Analysis of the corporate environment;
3.2.1. The LCAG Model;
3.2.2. Porter's Model;
3.2.3. Strategic Groups.
4. Company analysis
4.1. Company means and resources;
4.2. SWOT analysis;
4.3. Value chain.
5. Strategy formulation
5.1. Business definition;
5.2. The five basic competitive strategies.
6. Strategy alignment for adaptation to specific sector and company situations.
7. Information systems: concepts, challenges, and changes.
8. Management analysis, incorporating information and integration into corporate strategy.
9. Case studies
Evaluation Methodology
1) Continuous assessment:
- 1 written exam: 50% (minimum score of 8 points);
- Practical assignment with presentation: 50%;
2) Non-continuous assessment:
- Written exam: 100%;
Bibliography
- Arthur A, T. e John, G. (2008). Administração Estratégica. Lisboa: McGraw-Hill
- Carvalho, J. (2006). Manual de Estratégia, Conceitos Prática e Roteiro. Lisboa: Edições Sílabo
- Freire, A. (2008). Estratégia - Sucesso em portugal. Lisboa: Verbo
- Santos, A. (2008). Gestão estratégica: conceitos, modelos e instrumentos. Lisboa: Escolar Editora
Teaching Method
Theoretical-practical classes in which the basic material is presented and discussed, with presentation of case studies that support the theoretical material. Strategic Plans are developed and monitored throughout the classes.
Software used in class
