Design e Tecnologia das Artes Gráficas

Graphic Design IV

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Publication in the Diário da República: Despacho nº 9182/2020 - 25/09/2020

6 ECTS; 3º Ano, 1º Semestre, 60,0 TP + 4,0 OT , Cód. 964426.

Lecturer
- Maria João Bom Mendes dos Santos (1)(2)

(1) Docente Responsável
(2) Docente que lecciona

Prerequisites
Not applicable.

Objectives
1. Distinguish between different communication design projects.
2. Develop critical skills and have a general panorama of graphic design.
3. Be able to produce quality stand-alone work.

Program
1. Structural elements of graphic design:
11. Figure/bottom ratio, positive/negative ratio and frameworks;
2. Ideas that have changed the world of graphic design:
2.1. The sach plakat, the graphic design in times of war, the design as a way to combat inequalities;
3. Designers who made history in Portugal:
3.1. Robin Fior and Sebastião Rodrigues.

Evaluation Methodology
Two projects will be completed throughout the semester:
1st Project: 50%;
2nd Project: 50%.
Students with a grade > 9.5 are exempt from the exam.
Students who fail to submit at least one of the projects completed during the attendance period and who miss more than two-thirds of the classes will be excluded from the exam.
The practical work completed during the semester will be considered for the exam. Students must submit any missing work and/or work for which they did not receive a passing grade, introducing improvements suggested by the instructor.
Approval: Final grade equal to or higher than 10 (ten) points, obtained using the arithmetic average indicated above.

Bibliography
- Aicher, O. (1967). Sistemas de signos en la comunicaçión visual. Barcelona: Editorial Gustavo Gili
- Frutiger, A. (2001). En torno de la tipografia. Barcelona: Editorial Gustavo Gili
- Gray, N. (1986). A history of lettering. Oxford: Phaidon Oxford
- Moles, A. (1990). O cartaz. São Paulo: Editora Perspectiva

Teaching Method
1. Lectures making use of datashow.
2. Resolution of practical exercises.

Software used in class
Adobe Illustrator; Adobe Photoshop.

 

 

 


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