4 ECTS; 1º Ano, Anual, 24,0 TP , Cód. 20387.
Lecturer
- Júlio César Moita Jorge Ruivo da Silva (1)(2)
- Ana Isabel e Sousa do Carmo (2)
(1) Lead Professor
(2) Teaching Professor
Prerequisites
Objectives
Produce visual and audio content with AI tools.
Apply ethical and legal principles in the creation of AI-generated content.
Integrate multimedia content into digital communication strategies.
Program
Creation of images, videos, and audio with AI (DALL·E, Pictory, Descript)
Automated editing of visual and audio content
Production of personalised content with AI
Ethics and copyright in AI-generated content
Integration with social media and content management platforms
Evaluation Methodology
Individual and Group Work (100%)
Bibliography
- Janal, D. (2019). Write better: Content creation for marketing and business. EUA: Willey
- Silva, A. (2022). Gestão de produtos digitais: Estratégias para o sucesso . Brasil: UICLAP
Teaching Method
Demonstrative and expository theoretical classes and practical classes with the resolution of practical cases based on PBL.
Software used in class
