1 ECTS; 1º Ano, Anual, 10,0 TP , Cód. 41001.
Lecturer
- Célio Gonçalo Cardoso Marques (1)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Objectives
O1 - Reflect on the challenges of digital transformation for the company/organization
O2 - Identify digital technologies that generate competitiveness for the company/organization
O3 - Define a new business model and implement the associated policy.
Program
C1 - Digital Transition as a Competitiveness Factor
C2 - New Business Models
C3 - Strategic Challenges of Digital Transition
C4 - Digital and Sustainability (Twin Transition)
Evaluation Methodology
Completion of a project to diagnose a company or entity regarding digital transition 100%
Bibliography
- Rogers, D. (2023). The Digital Transformation Roadmap Rebuild Your Organization for Continuous Change. EUA: Columbia University Press
Teaching Method
Theoretical lectures and practical laboratory classes where the resolution of practical cases, demonstrations, and collaborative work are proposed.
Software used in class
