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Ano Letivo: 2023/24

Marketing Digital

Creativity and entrepreneurship workshop

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Publication in the Diário da República: Despacho n.º 4719/2022 de 21/04/2022

2 ECTS; 1º Ano, 1º Semestre, 28,0 PL + 14,0 OT , Cód. 605924.

Lecturer
- Susana da Conceição Vieira Rodrigues (2)
- Jorge Manuel Marques Simões (1)(2)

(1) Docente Responsável
(2) Docente que lecciona

Prerequisites
Not applicable

Objectives

Program
1. Entrepreneurship concepts
2. Entrepreneurship process
3. Project selection methods
4. Preparing a business plan
5. Project funding
6. How to create your own business
7. Business success/failure

Evaluation Methodology
Theoretical-practical classes focusing on the explanation of key topics/concepts and student presentation of their final projects.

Bibliography
- , . e Sarkar, S. (2014). Empreendedorismo e Inovação.. Lisboa.: Escolar Editora.
- Ateljevic, J. e Page, S. (2011). Turismo e Empreendedorismo.. (Vol. 1). Brasil: Elsevier Brasil
- Ferreira, M. e Santos, J. (2008). Ser Empreendedor – Pensar Criar e Moldar a Nova Empresa. Lisboa: Sílabo
- Maçães, M. (2018). Empreendedorismo, Inovação e Mudança Organizacional. (Vol. 1). Lisboa: Leya

Teaching Method
Theoretical-practical classes comprising explanation of key topics/concepts and student presentation of their final projects.

Software used in class

 

 

 


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