Publication in the Diário da República: Aviso n.º 11062/2017 - 25/09/2017 + Decl. Rectif. nº 359/2018 de 11 de Maio
2 ECTS; 1º Ano, 2º Semestre, 30,0 TP , Cód. 627310.
Lecturer
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Not applicable.
Objectives
The aim of the course is to promote learning through practical experience, helping to create a potential business whose project should start with the business idea, through the elaboration of a Business Plan and the evaluation of the conditions of implementation of the activity.
Ensure access to inclusive, quality and equitable education and promote opportunities
lifelong learning for all. (Sustainable Development Objective 4,
according to the 2030 Agenda for Sustainable Development, adopted by the United Nations General Assembly in September 2015).
Program
1. Entrepreneurship Concepts
1.1. The historical vision of entrepreneurship
1.2. The importance of entrepreneurship in economic and social development
2. Entrepreneurial Process
2.1. Entrepreneurial Attitudes and Competencies
2.2. Idea management and opportunity identification
2.3. Small Business Challenges and Constraints
2.4. Characterization of the entrepreneurial spirit in Portugal
2.5. Family business
2.6. Innovation and technology and business opportunities
3. Methodologies for choosing the project
3.1. Analysis of promoter potential and idea
3.2. External conditioners
3.3. The ways to start the activity
3.4. Necessary internal skills
3.5 Market Research
3.6. Business Opportunity Analysis Criteria
4. Drawing up a business plan
4.1. The importance of business plan
4.2. Choice of legal form and activity
4.3. Marketing strategy
4.4. The formalization of the business plan
5. Project Financing
5.1. Financial planning and funding sources
5.2. Public institutions? analysis of existing legislation
5.3. Financial Institution
6. How to create your business
6.1. Institutions and documentation necessary for the establishment of the company
6.2. The business team
6.3. The social pact
6.4. The start of activity
7. Business Success / Failure
Evaluation Methodology
Continuous Assessment- The subject is taught using theoretical and practical classes. The subject will be presented and discussed, with case studies that support the theoretical subject, as well as students' projects. The evaluation is carried out by means of a final work (individual or group), carried out in the continuous evaluation period (100%). Students with a grade lower than 10 in the continuous assessment are admitted to the exam during the period indicated in the school calendar. Exam evaluation made by a final work (100%). Students with a grade lower than 10 fail.
Bibliography
- Drucker , P. (1989). Inovação e Gestão. Uma nova concepção de estratégia de empresa.. Lisboa: Editorial Presença
- Snell, S. e Bateman, T. (2007). Management - Hill Leading & Collaborating in a Competitive World. England: McGraw-Hill International Edition
Teaching Method
The course is taught using theoretical and practical classes, in which the basic subject will be presented and discussed, with case studies that support the theoretical subject, as well as the students' projects will be discussed.
Software used in class
Word
Excel
