Publication in the Diário da República: Despacho n.º 7822/2020 - 07/08/2020
5 ECTS; 3º Ano, 1º Semestre, 28,0 PL + 14,0 TP + 14,0 OT , Cód. 820733.
Lecturer
- José Alberto de Figueiredo Oliveira Rodrigues (1)(2)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Objectives
Equip the student to: understand the importance of the relationship between events and tourism; interpret basic concepts associated with the areas of tourism and event organization and management; acquire skills to participate in the organization and execution of a tourist event; plan an event.
Program
1. Introduction and contextualization of the Event
2. The Events industry and its relationship with tourism.
3. Study of the stages in the Organization and Management of Tourist Events
4. Approach to new communication processes and strategies in Tourist Events.
5. Case studies 1
6. Case Studies 2
7. Case Studies 2
8. Practical Simulation
Evaluation Methodology
Continuous assessment:
1st - Work #1 (individual): Organization of an event / Report - (50% of the final grade)*;
2nd - Work #2 (group): Carrying out an event (50% of the final grade);
- Periodic Assessment**: Attendance test (60%) + Event plan presentation (40%);
- Final Assessment: Written exam (100%)
* The student must achieve a minimum grade of 7 to continue under the periodic assessment;
** Type of assessment reserved for students enjoying special status.
Bibliography
- Fytopoulou, E. e Tampakis, S. e Karasmanaki, E. e Tsantopoulos, G. (2020). The role of events in local development: An analysis of residents perspectives and visitor satisfaction.Journal of Rural Studies, 82, pp. 54-63.
- Gonçalves, S. (2020). A dimensão do género na gestão de eventos profissionais. Universidade de Lisboa: IGOT
- Isidoro, A. e Simões, M. e Saldanha, S. e Caetano, J. (2013). Manual de organização e gestão de eventos.. Lisboa: Edições Sílabo
- Vieira, J. (2015). Eventos e turismo: Planeamento e organização. Lisboa: Edições Sílabo
Teaching Method
Lectures interspersed with theoretical-practical classes where practical cases will be analysed, interpreted and discussed.
Software used in class
