Publication in the Diário da República: Despacho n.º 4719/2022 de 21/04/2022
2 ECTS; 1º Ano, 2º Semestre, 28,0 TP + 14,0 OT , Cód. 605925.
Lecturer
- Maria de Fátima Rodrigues Pedro (1)
- Fernanda Catarina Amaro Cavalheiro (2)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Not applicable.
Objectives
1. Acquire knowledge in the area of ??Visual and Digital Communication.
2. Understand the impact that the appropriate choice of font, color, and image has on how the public perceives a brand.
3. Develop a critical view of the visual communication that surrounds us daily.
Program
1.O que é a Comunicação Visual
b.Elementos básicos e Princípios da comunicação visual
2.Como comunicar com texto
a.Tipografia para situações Display, texto e web
b.Legibilidade e Leiturabilidade
d.Entrelinha, Espacejamento e Alinhamento de texto
3.Como comunicar com os núcleos
a.O que é a psicologia das Cores e como utilizar na comunicação visual
c.Conjugação de núcleos para uma boa legibilidade
Evaluation Methodology
Continuous Assessment.
10% Class participation.
40% Exercises completed throughout the semester.
50% Final project for the course, taking into account: the requirements established by the professor, the quality and rigor of the work presented.
The student will have to complete all exercises and the final project.
Failure to submit within the stipulated deadline will result in a 5% fine per exercise/project.
Students with an average below 10 will be admitted to the exam.
Students who do not attend 2/3 of the practical classes will be excluded from the exam.
Bibliography
- Douglas, D. (2016). Creative strategy and the business of Design. (Vol. 1). EUA: How Books
Teaching Method
1. Expository theoretical and practical classes.
2. Practical application of exercises.
Software used in class
Adobe Photoshop, Canva
