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Ano Letivo: 2021/22

Marketing Digital

Business Management Principles and Techniques

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Publication in the Diário da República: Despacho n.º 4719/2022 de 21/04/2022

6 ECTS; 1º Ano, 2º Semestre, 56,0 TP + 14,0 OT , Cód. 605913.

Lecturer
- Jorge Manuel Marques Simões (1)
- Rodrigo Esteban Teles (2)

(1) Docente Responsável
(2) Docente que lecciona

Prerequisites

Objectives
Provide students with knowledge about the importance of management for organizations, the various trends that impact it, and the study of the various sub-categories, such as Logistics Management, Commercial Management, Marketing Management, Human Resources Management or Financial Management.

Program
Definition of Management
Management Theories
Management Trends
The Organigram
Organizational Culture
Logistics and Supply Chain Management
Transport Management
Quality Management
Commercial Management
Marketing Management
Brand Management
Human Resources Management
Financial Management
Motivation
Team Management
Leadership

Evaluation Methodology
Continuous Evaluation

Attendance - 5%
Participation - 10%
Group Work 1 - 15%
Group Work 2 - 35%
Final test - 35%

Non-Continuous Evaluation

Final Exam - 100%

Bibliography

Teaching Method
Classes with power point presentations with interactive videos on each of the subjects taught.

Group work and presentation.

Classroom exercises.

Software used in class

 

 

 


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