Publication in the Diário da República: Despacho n.º 15198/2014
20 ECTS; 3º Ano, 2º Semestre, 60,0 E + 3,0 OT , Cód. 9054721.
Lecturer
- Maria da Conceição Correia Salvado Pinto Pereira Barras Romana (1)
- Marta Margarida Santos Dionísio (2)
- Ana Cláudia Leal Marques Pires da Silva Mendes Pinto (2)
- Vanda Cristina Frazão Neves (2)
- Carla Dias Marques da Cruz (2)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Not applicable.
Objectives
Students will be provided with a training period in work context where they will have the opportunity to put acquired skills into practice.
Program
The student trainee can perform specific functions in any of the areas covered by Corporate Communication, such as: Press Relations, Digital Marketing, Public Relations, Event Management, Internal Communication, Crisis Communication, Institutional Communication, Advertising, Marketing, etc. .
Evaluation Methodology
Evaluation of the Company / Organization advisor: 40%
Internship report: 30%
Defense of the internship report: 30%
Bibliography
Teaching Method
Tutorials.
Seminars.
Software used in class
Not apllicable
