Publication in the Diário da República: Aviso nº 619/2016 - 21/01/2016
6 ECTS; 2º Ano, 1º Semestre, 30,0 T + 45,0 TP , Cód. 611820.
Lecturer
- João Pedro Tomaz Simões (2)
- José Luís Sousa Soares de Oliveira Braga (1)(2)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Not applicable.
Objectives
Students should be able to:
- Organize, plan and manage any type of event.
- Design products based on the sector of events, integrated in tourism and cultural package.
- Understand the relationship between events and tourist activity;
- Know the motivations of tourists visiting events;
- Recognize the impacts of tourist events.
Program
1549/5000
1. Conceptualization, characterization and typologies of events. The industry of events.
1.1. Event definition;
1.2. Typologies of events;
1.3. Characterization of events;
1.4. Importance of events for brands;
1.5. Critical success factors in the event industry.
2. The relationship between events and tourist activity;
2.1. Events, society and development;
2.2. Impacts of tourist events;
2.3. Touristic events and destination image;
2.4. Authenticity in tourism and events.
3. Motivation, experience and satisfaction in tourism and events:
3.1. Motivation in tourist events;
3.2. Experience in tourism and events;
3.3. Satisfaction in tourist events.
4. Event Planning:
4.1. Characteristics of the event planning process;
4.2. Types of event planning;
4.3. Stages of the planning process;
4.4. Types of planning;
4.5. Importance of planning;
5. Organization of events:
5.1. Stages of the organization process;
5.2. Administrative organization;
5.3. Operational organization and logistics;
5.4. Business organization;
5.5. Economic and financial organization;
6. Events, communication and public relations;
6.1. Types of institutional communication;
6.2. Public relations as a differentiating tool in events;
6.3. The social responsibility of organizations and companies:
7. Team management, financing, marketing and evaluation of events.
7.1. Form successful teams.
7.2. Importance of communication within teams;
7.3. Crisis management;
7.4. Leadership.
Evaluation Methodology
- 1st - Continuous assessment test - 40% of the final grade (the student must have a grade higher than 7.5 points out of 20 to remain in continuous assessment);
- 2nd - Project #1 (group): Organization of an event - 40% of the final grade;
- 3rd - Project #2 (individual): Worksheets to be elaborated in each class - 20% of the final grade.
Bibliography
- Caetano, J. e Portugal, J. e Portugal, M. (2018). Gestão de Eventos. Lisboa: Escolar Editora
- Isidoro, A. e Simões, M. e Saldanha, S. e Caetano, J. (2014). Manual de Organização e Gestão de Eventos. Lisboa: Edições Sílabo
- Marujo, N. (2015). Turismo, Turistas e Eventos: da Teoria à Prática.. Castelo Branco: RVJ Editores, Lda
- Vieira, J. (2015). Eventos e Turismo - Planeamento e Organização. Da teoria à prática.. Lisboa: Edições Sílabo
Teaching Method
Theoretical-practical classes in which the reading and discussion of texts and practical cases is privileged.
Individual and group work presented and discussed in the classroom.
Use of the expository, interrogative and demonstrative method.
Software used in class
powerpoint 2016
