Publication in the Diário da República: Aviso nº 2367/2016 - 25/02/2016
6 ECTS; 1º Ano, 2º Semestre, 15,0 T + 45,0 PL , Cód. 600211.
Lecturer
- Sílvio Manuel Valente da Silva (1)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Objectives
Program
Evaluation Methodology
Bibliography
- Ingram, T. e LaForge, R. e Schwepker Jr., C. (1997). Sales management-analysis and decision making. E.U.A.: Dryden Pres
- Jobber, D. e Lancaster, G. (1997). Selling and sales management. Reino Unido: Pitman Pub.
- Johnson, E. e Kurtz, D. e Scheuing, E. (1994). Sales management - concepts,pratices and cases. E.U.A.: McGraw-Hill International Ed.
- Kotler, P. (1987). Marketing Management- analysis,implementation and control. New Jersey: Prentice Hall
- Morin, C. e Renvoisé, P. (2009). Neuromarketing, o centro nevrálgico da venda. Lisboa: Smartbook
Teaching Method
Software used in class
