Publication in the Diário da República: Despacho nº 1887/2016 - 05/02/2016
5 ECTS; 1º Ano, 2º Semestre, 60,0 TP + 15,0 OT , Cód. 964043.
Lecturer
- Gonçalo Nuno Rodrigues Brás (1)(2)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
na
Objectives
On completion of the module, students are expected to understand all basic concepts needed to undertake a degree in management.
Program
. What is an Organization
1.1. The historical evolution of the theory of
1.2. Company - a particular case of Organization
1.3. The Company versus the Environment
1.4. The structure of the company
1.5. Types of Organization
2. Management by Objectives
2.1. Origins
2.2. Characteristics
2.3. Goal Setting
2.4. Strategic Planning and Tactical Planning
2.5. APO Cycle
2.6. Critical appraisal of APO
3. The Production Function
3.1. Types of production process
3.2. Selection of the Productive Process
3.3. Quality Control
3.4. Productivity
4. The Financial function
4.1. The notion of financial function
4.2. Accounting tools
4.3. The financial balance
4.4. Profitability and Self-financing
5. The Commercial Function
5.1. Notion of Marketing
5.2. The Marketing Strategy
5.3. Matrix Analysis
5.4. Target Customer Identification
5.5. The variables of Marketing-Mix
6. The Role of Human Resources
6.1. What is your goal?
6.2. Motivation (main approaches)
6.3. Leadership and Management Styles
6.4. What is Personnel Management?
6.5. Human Resources Strategy
Evaluation Methodology
Bibliography
- Almeida, F. e Coelho, A. e Coelho, F. e Lisboa, J. (2011). Introdução à Gestão de Organizações. Porto: Vida Económica
- Teixeira, S. (2005). Introdução à Gestão de Organizações. Lisboa: Mc Graw-Hill
- Wheelen, T. e Hunger, J. (2012). Strategic management and business policy. New Jersey: Pearson Education
Teaching Method
Software used in class
