Publication in the Diário da República: Despacho nº 3359/2013 - 01/03/2013
4.5 ECTS; 1º Ano, 2º Semestre, 45,0 TP + 3,0 O , Cód. 96448.
Lecturer
- João Manuel de Sousa Nunes Costa Rosa (2)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Objectives
I Demonstrate visual ability to interpret and describe
II Acquire critical skills
III Value doubt, error, hypothesis and argumentation
IV Become familiar with image analysis procedures
V Enhance visual communication as text
VI Value visual text creation
Program
1 Image as a mirror or as the superseding of material reality
2 Expression vs content
3 Morphological and expression elements; syntax
4 Visual rhethoric procedures
5 Image reading and creation, visual literacy
Evaluation Methodology
Exercises demonstrating skills and mastery of content;
End-of-semester test consisting in the presentation of the proposed exercises.
Test grade is the arithmetic mean of the proposed projects.
Exam exemption: a pass mark of 10/20
Bibliography
(1989). Pensar la imagen. Madrid: Cátedra
(1989). Retorica general. MadridBarcelona: Ediciones Paidós
(1996). Principios de teoría General de la Imagen. Madrid: Pirâmide
(2002). Teoría de la Imagen Periodística. Madrid: Ediciones Pirámide
Teaching Method
A) Expository lessons using examples to illustrate concepts
B) Reading of projected images
C) Experimental exercises
D) Analysis and discussion of printed advertising; visual rhetoric
Software used in class
