Publication in the Diário da República: Despacho n.º 15198/2014
5 ECTS; 1º Ano, 2º Semestre, 30,0 T + 15,0 PL + 4,0 OT , Cód. 9054732.
Lecturer
- Manuela Sofia da Conceição Silva (1)(2)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
A2/B1
Objectives
A-To understand direct general factual information, and detailed, about everyday topics, relating to work and social communication;
B-To read more complex texts depicting the media and business communication;
C- To write texts in particular about the social and business communication.
Program
1. To communicate
Professional contacts, exposure of opinions, arguments, analysis of informational text.
2. Lexical Contents
Lexicon relating to Marketing: concepts, communication plan, promotion and dissemination of a product/brand.
3. Grammatical Structures
Evaluation Methodology
Theoretical and practical-theoretical classes
Classes in chat
Oral understanding (global and detailed)
Oral and written production
Research
Research work (oral and written)
Exam
Bibliography
Teaching Method
Continuous assessment: Exam-70%; Professional work-20%; Work and participation-10%
Periodic assessment: Exam-80%; Professional work-20%
Final assessment: Exam-100%
Software used in class
