Publication in the Diário da República: Despacho nº 13772/2014 - 12/11/2014
4 ECTS; 3º Ano, 1º Semestre, 60,0 TP , Cód. 905626.
Lecturer
- António Anacleto Viegas Ferreira (1)(2)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Not applicable.
Objectives
On completion of the module students should have the knowledge, skills and ability to create strategic alternatives and develop a critical mindset in terms of strategy analysis, formulation and planning.
Program
1. Origins of strategic thinking
2. Schools of strategic thinking
3. Strategic Analysis
4. Company analysis
5. Strategy formulation
6. Adjust the strategy to specific situations in the company or activity sector.
7. Concepts, challenges and changes in information systems
8. Management analysis
9. Case study
Evaluation Methodology
Practical assignment with presentation (50%)
Midterm test, minimum mark 8/20 (50%).
A minimum mark of 10/20 exempts students from the final exam (100%).
Bibliography
- Arthur A, T. e John, G. (2008). Administração Estratégica. Lisboa: McGraw-Hill
- Carvalho, J. (2006). Manual de Estratégia, Conceitos Prática e Roteiro. Lisboa: Edições Sílabo
(2008). Gestão Estratégia, Conceitos modelos e instrumentos. Lisboa: Escolar Editora
Teaching Method
Current issues and discussion of case studies according to course content;
Review of assignments on taught topics;
Audiovisual support (data-show, powerpoint).
Software used in class
