Publication in the Diário da República: Aviso nº 909/2016 - 27/01/2016
2 ECTS; 2º Ano, 1º Semestre, 30,0 TP , Cód. 602422.
Lecturer
- Jorge Manuel Marques Simões (1)
- Rúben Joaquim Pinto Loureiro (2)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Not applicable.
Objectives
Development of the idea and application in the market. Identify opportunities and threats. Understand the importance of the business plan for evaluating the business idea. Identify the financing instruments for entrepreneurship. Develop a business plan and test the business idea.
Program
1 ? INTRODUCTION TO ENTREPRENEURSHIP
1.1. Entrepreneurship; concepts.
1.2. Entrepreneurship in Portugal and in the world.
2 - THE ENTREPRENEUR
2.1. Definitions of entrepreneur.
2.2. The decision to undertake.
2.3. The history of the entrepreneur.
2.4. Differentiate inventors and entrepreneurs.
2.5. Generic characteristics of the successful entrepreneur.
3 ' THE INNOVATION PROCESS AND THE IDENTIFICATION OF OPPORTUNITIES.
3.1. Opportunities and ideas.
3.2. Sources of new ideas
3.3. Trends in the environmental environment and opportunities.
3.4. Methods of generating new ideas.
3.5. Evaluation of ideas.
3.6. The protection of intellectual property.
3.7. The business model (The Business Model Screen).
4 ' THE BUSINESS PLAN
4.1. The component parts of the business plan
4.2. Presentation of the business plan.
5 ' ANALYSIS AND FORMULATION OF THE STRATEGY
5.1. Vision and mission.
5.2. External analysis (general and industry).
5.3. Internal analysis.
5.4. SWOT Analysis.
5.5. Generic strategies.
6 - THE MARKETING PLAN OF THE NEW COMPANY
6.1. Generic Marketing Concepts.
6.2. Market research.
6.3. Segmentation.
6.4. Target market choice and positioning.
6.5. The brand.
6.6. The marketing-mix.
7 ' THE LEGAL FORM OF THE NEW COMPANY
7.1. The singular companies.
7.2. Societies.
7.3. The formalities of the creation of the new company.
8? ECONOMIC-FINANCIAL ANALYSIS OF THE NEW COMPANY (brief introduction)
8.1. The activity of the company.
8.2. Financial Statements.
8.3. Economic-financial analysis ratios.
9 - ANALYSIS OF INVESTMENT PROJECTS (brief introduction)
9.1. Investment decision rules. (Payback;
Evaluation Methodology
The evaluation system is continuous, based on: Individual work to be presented (20%) A group work to be defined with the teacher (80%).
Bibliography
- De Bono, E. (2012). Creatividad - 62 ejercicios para desarrollar la mente. (Vol. 1). Espana: Paidos
- J, M. e Marina, E. (2013). El Aprendizage de La Creatividad . (Vol. 1). Espana: Ariel
- Osterwalder, A. e Pigueur, Y. (2011). Criar Modelos de Negocio. (Vol. 1). Lisboa: D.Quixote
- Taylor, R. (2014). Creativity at Work. (Vol. 1). London: Kogan Page
Teaching Method
Theoretical-practical classes: a) Expositive method, using audiovisuals; b) Participatory method, with recourse to the discussion of questions; c) Presentation and analysis of entrepreneurship cases; d) Construction of a case study.
Software used in class
Word
Excel
