Publication in the Diário da República: Aviso nº 2367/2016 - 25/02/2016
6 ECTS; 2º Ano, 1º Semestre, 15,0 T + 45,0 PL , Cód. 600217.
Lecturer
- Vasco Renato Marques Gestosa da Silva (1)(2)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Not applicable.
Objectives
Mastering new ways of communicating and Web 2.0 tools (1), using different social networks according to pre-established objectives (2), knowing the main mechanisms of electronic commerce (3). Acquiring skills in the use of the main electronic commerce tools (4).
Program
Online:
- Internet - associated concepts
- Web 2.0 tool - Opencart - for website / online store creation: design, usability and information structure.
B) New ways of communication:
- Strategies to promote the website / online store in social networks, blogs, websites, email services;
- Mobile communication - definition of website / online store for use on mobile devices - mobile phones and tablets;
C) E-commerce
- Electronic commerce models;
- Technological Resources;
- Security in electronic commerce;
- Creation of a database for storing the information of the website / online store;
- Use of tool for production of dynamic contents.
Evaluation Methodology
Evaluation project - 100%
Bibliography
- Adobe Creative Team, A. (2012). Adobe Illustrator CS6: Classroom in a book. (Vol. 1). New Jersey: Adobe Press
- Adolpho, C. (2012). Os 8 Ps do Marketing Digital - O guia estratégico de marketing digital. (Vol. 1). Brasil: Texto Editores
- Ellis-Chadwick, F. e Chaffey, D. (2012). Digital Marketing - Strategy, Implementation and Practice. (Vol. 1). Reino unido: Pearson
- Oliveira, H. (2011). Flash CS5.5 & CS5 - Depressa & Bem. (Vol. 1). Lisboa: FCA
Teaching Method
Theoretical and practical classes with resolution of practical cases
Software used in class
Xampp;
Opencart;
Adobe Flash.
