Publication in the Diário da República: Despacho n.º 6419/2017, de 24-07-2017
7 ECTS; 1º Ano, 1º Semestre, 20,0 T + 20,0 TP , Cód. 92994.
Lecturer
- Gonçalo Nuno Rodrigues Brás (1)(2)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Not applicable.
Objectives
Identify and analyze, in context, an organization's strategy, the processes by which it is formulated, planned and / or formed and stakeholder roles, and interpret their implications.
Program
I - STRATEGY: CONCEPT AND PROCESS
1. Valid Settings.
2. Decision, Strategic Choices and Process.
3. The strategic intent.
II - ANALYSIS AND FORMULATION OF THE STRATEGY
1. SWOT Analysis.
2. Competitive analysis; School of Positioning.
3. Generic strategies.
4. Strategic Groups.
5. The value chain.
6. The Resource Based Strategy.
7. Nuclear Powers.
III - FORMATION OF THE STRATEGY
1. Formal Strategic Planning.
2. Interaction between Formulation and Execution.
3. "Shape" the Strategy.
IV - STRATEGY AND ORGANIZATIONAL CONTEXTS
1. Entrepreneurial strategy and context (START-UP).
2. Strategy and mature context.
3. Diversified strategy and context.
4. Innovative strategy and context.
5. Strategy and international context: Internationalization and Management of Multinational Enterprises.
Evaluation Methodology
Continuous assessment: presentation and analysis of scientific papers and/or case studies related to strategic management.
Examination: Individual written test in the dates set in the academic calendar.
Bibliography
- Ghoshal, S. e Quinn, J. e Mintzberg, H. e Lampel, J. (2014). The Strategy Process; Concepts,contexts, cases. UK: Pearson Education
- Santos, A. (2008). Gestão Estratégica: Conceitos, modelos e ferramentas. Lisboa: Escolar Editora
- Shafritz, J. e Ott, J. e Jang, Y. (2010). Classics of Organization Theory. USA: Wadsworth
Teaching Method
Lectures supported by audiovisual resources. Case study analysis and discussion (teamwork). Literature review and in-class debate.
Software used in class
Not applicable.
