Publication in the Diário da República: Despacho n.º 11262/2016 - 19/09/2016
8 ECTS; 1º Ano, Anual, 20,0 T + 12,0 PL + 20,0 TP + 4,0 S + 32,0 OT + 10,0 O , Cód. 39321.
Lecturer
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Not applicable.
Objectives
Explain concepts and use tools of: strategic management, planning and entrepreneurship, investment and financing projects, short-term financial management, information management control systems, marketing, e-commerce, trade management, digital business, leading to innovation, internationalization.
Program
a) Entrepreneurship, Strategic Management and Planning
b) Financial and Management Accounting
c) Financial Analysis and Financial Calculus
d) Investment and Financing Projects
e) Short Term Financial Management
f) Control Systems and Decision Support
g) Relationship Marketing
h) Techniques of capture and loyalty (CRM)
i) Digital Marketing
j) Global Marketing and Management of Commercial Sales Network
k) Digital Business and Innovation Process
l) International Business.
Evaluation Methodology
The evaluation method consists in written tests and the realization of practical works, to be distributed among various syllabus and different teachers who will teach the course.
Bibliography
- Govindarajan, V. e Anthony, R. (2006). Management Control Systems. Boston, EUA: Mc Graw-Hill /Irwin
- Mintzberg, H. e Lampel, J. e Quinn, J. e Ghoshal, S. (2003). The Strategy Process: Concepts, Contexts, Cases. London, UK: Pearson Education
- Norton, D. e Kaplan, R. (1996). The Balanced Scorecard: translating strategy into action. Boston, EUA: Harvard Business School Press
- Rajan, M. e Datar, S. e Horngren, C. (2012). Cost Accounting - A Managerial Emphasis. Boston, EUA: Prentice Hall
Teaching Method
The course is organized in theoretical and practical sessions in which they are taught the planned syllabus, using support materials, "power point" presentations and practical exercises to application the acquired concepts.
Software used in class
SAP ERP, CRM, Cognos/BO/BPC
