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Ano Letivo: 2018/19

Gestão Turística e Cultural

Tour Operators and Travel Agencies

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Publication in the Diário da República: Despacho nº 14880/2013 de 15/11/2013

6 ECTS; 2º Ano, 1º Semestre, 30,0 T + 45,0 TP , Cód. 964155.

Lecturer
- Éricka Maria Costa de Amorim (1)
- José Luís Sousa Soares de Oliveira Braga (2)
- Vasco Ribeiro dos Santos (2)

(1) Docente Responsável
(2) Docente que lecciona

Prerequisites
Not applicable

Objectives
Students will acquire skills and competencies that will enable them to understand the structure of tourist distribution and the concepts and terminology used by tourist agents, design and sell tourist packages and gain basic distribution skills.

Program
Tourism concepts, The role intermediaries in the tourism system:travel agencies and tourist operators; legal framework for travel agencies; organisational structure of travel agencies and tour operators; future prospects for the sector; marketing activities; design and sale of tourist packages.

Evaluation Methodology
Written test - 10 grade points out of 20 (50%) (the student must score at least 4 grade points);

Assignment - 5 grade points out of 20 (25%) (theoretical classes);

Assignment - 5 grade points out of 20 (25%) (Theoretical-practical classes)

Bibliography
- Abranja, N. e Alcântara, A. e Marques, A. e Braga, C. (2012). Gestão de Agências de Viagens e Turismo. Lisboa: Lidel
- Beni, M. (2001). Análise Estrutural do Turismo. (Vol. --). (pp. -----). São Paulo: Senac
- Braga, D. (2008). Agências de Viagens e Turismo: Práticas de Mercado. Rio de Janeiro: Editora Campus
- Leiper, N. (1990). Tourism Systems. (Vol. --). (pp. -----). New Zeland: Massey University

Teaching Method
Lectures and theoretical-practical classes providing students with the terminology used in the sector as well as critical skills.

Software used in class
Powerpoint 2016

 

 

 


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