Publication in the Diário da República: Despacho nº 3359/2013 - 01/03/2013
4.5 ECTS; 1º Ano, 2º Semestre, 45,0 TP + 3,0 O , Cód. 96448.
Lecturer
- João Manuel de Sousa Nunes Costa Rosa (1)(2)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Basics of image and image theory.
Basics of plastic language
Drawing skills
Objectives
Students should demonstrate to:
I. have visual skills
II. have critical thinking
III. consider doubts, mistakes and hypotheses
IV. be familiar with research procedures
V. value visual communication
VI. value visual experimentation
Program
1 Identity, images, self identity, mirror, visual branding
2 Procedures and control, visual rethoric
3 Methodologie. Proceedures and co-design
4 Image reading
5 Student speechs
Evaluation Methodology
Ongoing assessment: classroom exercises and critical essays
Mid-term test
Written theoretical exam
Bibliography
- μ., G. (1989). Retorica general. MadridBarcelona: Ediciones Paidós
- Justo, V. (1996). Principios de teoría General de la Imagen. Madrid: Pirâmide
- Vilches, L. (2002). Teoría de la Imagen Periodística. Madrid: Ediciones Pirámide
- Zunzunegui, S. (1989). Pensar la imagen. Madrid: Cátedra
Teaching Method
A)Content presentation using examples
B)Reading projected images
C)Experimental exercises
D)Analysis and discussion of printed advertising; visual rhetorics
E)Group didactic games; research tasks
Software used in class
Eventualy vectorial draw software and image manipulation
PDF Creator or PowerPoint
