Publication in the Diário da República: Despacho nº 6320/2018 - 28/06/2018
5 ECTS; 3º Ano, 1º Semestre, 30,0 PL + 30,0 TP + 3,0 OT , Cód. 817742.
Lecturer
- Ana Cláudia Leal Marques Pires da Silva Mendes Pinto (2)
- João Pedro Freire Fonseca da Luz (1)(2)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Proficiency in English
Objectives
. An overview of the specifics of the audiovisual sector
B. Identify management and entrepreneurship principles applied to the audiovisual sector
C. Apply a business model methodology to an audiovisual project
D. Organise and prepare the content of a portfolio for an audiovisual project
Program
1. Audiovisual project: business model and management principles
2. Project evaluation, team formation, resources estimate
3. Individual skills, team culture, leadership style
4. SWOT analysis and marketing plan
5. Time management: work plan, schedule
6. Cost management: forecasting and control
7. Production management: pilot version, presentation, correction
Evaluation Methodology
Continuous assessment:
- Attendance and class participation - 20%
Delivery of one project portfolio - 80%
First attempt and resit assessment
Delivery of one project portfolio - 100%
Bibliography
- Kerzner, H. (2013). Project Management . New Jersey: John Wiley & Sons, Inc.
- Malone, B. Project Management for AV Professionals. Acedido em 21 de setembro de 0 em InfoComm International
Teaching Method
1. Theoretical and practical classes
2. Practical/laboratory classes including practical exercises
Software used in class
