Publication in the Diário da República: Despacho n.º 4406/2017 - 22/05/2017
5 ECTS; 1º Ano, 2º Semestre, 30,0 TP , Cód. 929511.
Lecturer
- Maria de Fátima Rodrigues Pedro (2)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Not applicable
Objectives
In the area of skills:
Encouraging the spirit of observation of international environments, innovation and participation in change
Stimulate the capacity for teamwork
Develop analytical faculty of various documents author of texts, press releases, statistics, among others between the habits and methods of study
Encourage the effectiveness of understanding and oral and written communication
Stimulate critical capacity
In the area of skills:
Understand the functioning of international markets
Understand the importance of international organizations
Identify the activities and performance of international marketing managers
Develop international management skills of an independent, ethical and socially responsible
Develop an International Marketing Plan
Program
1. The size and the Challenge of International Marketing
2. The importance of engaging Macro
3. Product and Service International
4. International communication
5. Distribution and International Logistics
6. International price policy
7. Risk, organization and implementation of international marketing activities
Evaluation Methodology
Ongoing assessment:Two compulsory assessment components: practical work with presentation and discussion 60% weighting - minimum of ten values + Written test 40% weighting - minimum of eight values
Examination evaluation: Individual written test 100%
Bibliography
- Cateora, P. e Gilly, M. e Graham, J. (2009). International Marketing. Boston: McGrawHill / Irwin
- Doole, I. e Lower, R. (2008). International Marketing Strategy. : Cengage
- Hortinha, J. e Viana, C. (2009). MArketing Internacional. Lisboa: Edições Sílabo
- Jaffe, E. e Alon, I. (2013). Global Marketing. Contemporary Theory. Practice and Cases.. : McGrawHill
Teaching Method
Case studies, work assignments, concept exposition and case visualization.
Constructivist teaching method. There will be an expository part. Methodology inspired by action research.
Software used in class
Not applicable
