Publication in the Diário da República: Despacho nº 3359/2013 - 01/03/2013
6 ECTS; 1º Ano, 2º Semestre, 60,0 TP + 4,0 OT , Cód. 964411.
Lecturer
- Luis Filipe Cunha Moreira (2)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Not applicable.
Objectives
1 Master basic visual syntax
2 Acquire a comprehensive graphical visual literacy
3 Select, class and manipulate typographic elements of a graphic project
4 Design symbols
5 Bring image and text together
6 Develop corporate identity projects
Program
1 Introduction to graphic design: syntax and visual literacy
lect, class and manipulate letterpress elements of a graphic project
2 Composition
3 Shape, line, contour and filling, shape and background, texture, color
4 Choosing the right typeface
5 Letter, word, phrase, text
6 Text and Image
7 Iconic symbols
8 Corporate Identity
Evaluation Methodology
- Summative evaluation of 8 to 10 exercises / projects (all with weight 1);
- Summative evaluation of 2 projects, one of identity design and another of calendar design (both with weight 3).
Bibliography
- Philips, J. e Lupton, E. (2008). Graphic Design: The New Basics. USA: Princeton Architectural Press
- Wilde, R. e Wilde, J. (2000). Visual Literacy: A Conceptual Approach to Graphic Problem Solving. USA: Watson-Guptill Publications Inc
- Willberg, H. (2003). Primeros Auxilios en Tipografia. Espanha: Editorial Gustavo Gili
- Wong, W. (2004). Diseño Grafico Digital. Espanha: Editorial Gustavo Gili
Teaching Method
1 Theoretical introduction to practical exercises
2 Short exercises contributing to instil visual literacy needed for graphic design
3 Project monitoring
4 Result analysis
Software used in class
Adobe Illustrator; Adobe InDesign; Adobe Photoshop
