Publication in the Diário da República: Aviso nº 3921/2015 - 14/04/2015
2 ECTS; 2º Ano, 1º Semestre, 30,0 TP , Cód. 60555.
Lecturer
- Eduardo Fontão MontAlverne Brou (2)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Objectives
The aim of the course is to encourage the entrepreneurial spirit of the students, providing them with a generic view on the phenomenon of entrepreneurship and its determinants, providing them with the main concepts, models and basic tools for creating and managing new businesses (start-ups).
Program
I - INTRODUCTION TO ENTREPRENEURSHIP II - THE ENTREPRENEUR III - THE PROCESS OF INNOVATION AND IDENTIFICATION OF OPPORTUNITIES. IV - THE BUSINESS PLAN. V - STRATEGY ANALYSIS AND FORMULATION VI - THE MARKETING PLAN OF THE NEW BUSINESS VII - LEGAL FORMS VIII - ECONOMIC AND FINANCIAL ANALYSIS IX - INVESTMENT PROJECT ANALYSIS.
Evaluation Methodology
- Team work (Business Plan draft)
Bibliography
- Ferreira, M. e Santos, J. e Serra, F. (2008). Ser Empreendedor; Pensar, Criar e Moldar a Nova Empresa. Lisboa: Sílabo
- Osterwalder, A. e Pigneur, Y. (2011). Criar Modelos de Negócios. Alfragide: D. Quixote
Teaching Method
Lectures supported by case study analysis. The students will develop drafts of Business Plans with the lecturer's guidance and support.
Software used in class
Excel
