6 ECTS; 1º Ano, 1º Semestre, 21,0 T + 24,0 TP , Cód. 36412.
Lecturer
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Objectives
Program
Evaluation Methodology
Bibliography
- Kotler, P. (2010). Administração de Marketing. São Paulo: Prentice Hall
- Kotler, P. (2010). Marketing for Hospitality and Tourism. London: Pearson
Teaching Method
Software used in class
