Publication in the Diário da República: Despacho nº 3359/2013 - 01/03/2013
4.5 ECTS; 3º Ano, 2º Semestre, 45,0 TP + 3,0 O , Cód. 964454.
Lecturer
- Maria de Fátima Rodrigues Pedro (2)
- Miguel Alexandre Pereira Sanches (2)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
not applicable
Objectives
1.Identify the information about the environment and the company.
2.Understand and know how to apply the concepts, models and techniques.
3.Understand the different aspects of strategic analysis
4.Develop critical thinking. Decision-making.
5. Understand and apply the integrated management system
Program
1. Strategy and planning fundamentals.
2. Strategic analysis.
3. Strategy formulation.
4. Matrix analysis.
5. Planning and control.
6. Strategic organization and implementation.
Evaluation Methodology
Ongoing assessment:
Module A (60%) Practical work 40% - a minimum mark of 10/20+written test 60% - a minimum mark of 9/20.
and
Module B (40%) -test (50%) a minimum mark of 08/20 and attendance (50%).
EXAMINATION
Module A - 60%
and
Module B - 40%
Bibliography
- Grant, R. (2013). Comtemporary Strategic Analysis. UK: Wiley
- Robbins, S. e Coulter, M. (2009). Management. England: Pearson Prentice Hall
- Sanders, W. e Carpenter, M. (2009). Strategic Management A Dynamic Perspective. England: Pearson Prentice Hall
- Teixeira, S. (2011). Gestão Estratégica. Lisboa: Escolar Editora
Teaching Method
1.Lectures
2.Class debates
3.Case study analysis
Software used in class
Gestão Gráfica
