Publication in the Diário da República: Despacho n.º 15198/2014
5 ECTS; 1º Ano, 2º Semestre, 30,0 T + 15,0 PL + 4,0 OT , Cód. 9054722.
Lecturer
- Joana Conceição dos Santos (2)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Not applicable.
Objectives
Provide knowledge about the functioning of PR Agencies in any industry. Identify the necessary means for the creation of a press office, the functions of a Press Officer and define courses of action for different realities.
Program
I. Press Office
II. Press Officer
III. Press Office Organization
IV. The Media and the Journalists
V. The relationship withJournalists
VI. The Press Officer Tasks
VII. Crisis Communication
Evaluation Methodology
Mid-term exam (80%) and assignments (20%). Minimum pass mark: 10 grade points (average of the mid-term exam and the assignments. Final exam (100%).
Bibliography
- Chandler, R. (2008). Media Relations: Concepts and Principles for Effective Public Relations Practice. Colorado: Outskirts Press
- Ferrareto, E. e Ferrareto, L. (2009). Assessoria de Imprensa: Teoria e Prática. Brasil: Summus Editorial
- Howard, C. e Mathews, W. (2013). On Deadline: Managing Media Relations. Illinois: Waveland Press, Inc.
- Mafei, M. (2007). Assessoria de Imprensa - Como se relacionar com a Mídia. São Paulo: Contexto
Teaching Method
Lectures with Powerpoint resources and document analysis.
Software used in class
