5 ECTS; 2º Ano, 2º Semestre, 15,0 PL + 30,0 TP + 2,50 OT , Cód. 9054817.
Lecturer
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Objectives
Program
Evaluation Methodology
Bibliography
- Brochand, B. (1999). Publicitor. Lisboa: Dom Quixote
- McQuail, D. (1997). Audience Analysis. London: SAGE
Teaching Method
Software used in class
