7 ECTS; 3º Ano, 1º Semestre, 60,0 PL + 30,0 TP + 5,50 OT , Cód. 9054713.
Lecturer
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Objectives
Program
Evaluation Methodology
Bibliography
- Chandler, R. (2008). Media Relations: Concepts and Principles for Effective Public Relations . (Vol. 1). London: Outskirts Press
- Lindon, D. (2011). Mercator - Teoria e Prática do Marketing. (Vol. 1). Lisboa: D. Quixote
- Et al, . e Kotler, P. (2009). Marketing Management. (Vol. 1). London: Prentice Hall
Teaching Method
Software used in class
