Publication in the Diário da República: Despacho nº 3359/2013 - 01/03/2013
4 ECTS; 2º Ano, 1º Semestre, 45,0 TP + 3,0 OT , Cód. 964437.
Lecturer
- Luis Filipe Cunha Moreira (2)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Basics of graphic design.
Objectives
1. In-depth understand of typography in order to be able to use it properly in each graphic product having in mind communicative accuracy; 2. understand and apply ergonomic rules for legibility and readibility; 3. critically analyse graphic design according to communication principles.
Program
1. Typography: historical evolution of type and categories;
2. Typographic rules for legibility and consistency
3. Colour Theory applied to graphic design.
4. Signage and pictograms.
5. Diagrammatic representation.
6. Graphic design cases analysis.
Evaluation Methodology
Assessment of students' projects (30%).
Written examination covering all subject matters in the module(70%).
Examination in approved periods: written test.
Bibliography
- Andrew, H. e Baines, P. (2002). Type & Typography. Londres: Laurence King Publishing
- Lupton, E. (2010). Thinking with Type: A Critical Guide for Designers, Writers, Editors, and Students (Design Briefs). EUA: Princeton Architectural Press
- Rayan, A. (2006). Pictograms, Icons & Signs: A Guide to Information Graphics. Londres: Thames & Hudson Ltd
- Spiekermann, E. e Ginger, E. (2013). Stop Stealing Sheep & find out how type works. Berkeley, EUA: Adobe press
Teaching Method
1. Lectures supported by datashow on subjects written and prepared by the lecturer;
2. Tutorials comprising analysis of communication texts according to communication ergonomics parameters.
Software used in class
N. A.
