IPT Logotipo do IPT

Ano Letivo: 2014/15

Comunicação Social

Workshop I - Business Communication

<< back to Curriculum Plan

Publication in the Diário da República: Despacho n.º 11340/2012

7 ECTS; 2º Ano, 1º Semestre, 60,0 PL + 45,0 TP + 5,50 OT , Cód. 9054435.

Lecturer
- Ana Cláudia Leal Marques Pires da Silva Mendes Pinto (2)
- Inês Pereira de Almeida de Bettencourt da Câmara (2)

(1) Docente Responsável
(2) Docente que lecciona

Prerequisites
Not applicable.

Objectives
Students should learn the major communication and marketing practices and familiarise themselves with specific approaches to work processes, tools and methods.

Program
Introduction to communication and marketing practices; Practical approaches and case studies; Grounded decision-taking.

Evaluation Methodology
Mid-term assessment includes two practical assignments: one carried out on an individual basis (60% of final mark)and another as part of a team (40% of final mark).

Bibliography

Teaching Method
Lectures and tutorials.

Software used in class

 

 

 


<< back to Curriculum Plan
NP4552
Financiamento
KreativEu
erasmus
catedra
b-on
portugal2020
centro2020
compete2020
crusoe
fct
feder
fse
poch
portugal2030
poseur
prr
santander
republica
UE next generation
Centro 2030
Lisboa 2020
Compete 2030
co-financiado